1.Marketing Strategy（5 ECTS Credits）

This course mainly combines the lecture and tutorial of case study to qualify students with the capacity of analysis and application of the marketing theories. This course enables the student to make marketing strategy decision in an professional way. This subject introduces the basic elements of the marketing management process used by modern companies. It incorporates analyzing marketing strategy planning, including how to analyze the market environment, conduct market research, evaluate consumer markets, understand consumer
and business buyer behavior, and segment markets. It also provides the basis for developing marketing strategy by analyzing target markets, and issues of pricing, distribution, product planning, and promotion.

2. Finance （5 ECTS Credits）

This course mainly combines the lecture and tutorial of case study to qualify students with the capacity of analysis and application of the financial issues.
Understand the role of a CFO in a company.
Understand the concepts of Risk and Rates of Return and Financial Markets.
Understand the process of assets management.
Solve the problems in Financing, Investing and Operating activities by the financial tools.
Understand the firm's financing mix.
Understand the Cost of Capital and Financial Structure and Dividend Policy Practice the financial statements analysis.

3. China and Globalization (5 ECTS Credits )

This course, based on the cases, special events and experiences, from the historical and synchronic perspectives, interprets China's politics, economy, society and culture in the global context, and presents the contributions China has made to the world economy as well as the challenges China is facing in the global age. Through lectures, readings, videos, presentations and discussions,students will learn the fundamental knowledge about China. Taking a global perspective on the China issues, the course helps them form an objective perception about China, thus enhancing the intercultural communication.This course may benefit other international courses such as international trade, business, laws, and Chinese language and culture.

4. E-Commerce （5 ECTSCredits）

Through the study, students can understand the principles, development process an characteristics of E-commerce, and the new competition brought by E-commerce. The 21st century will be an era of e-commerce development. How to face e-commerce manners and
learn adapting demand of numerical information economy, participating in the international competition of the e-commerce era are the requirements of this course. Its concrete contents include: the development of e-commerce, the social environment and technology environment of e-commerce, the move manners of e-commerce, e-commerce marketing, the applications, the law system, the standards, the practice and the examples of e-commerce.

5.Chinese Business & Enterprises （5 ECTS Credits）

This course introduces Chinese business background, business model and business operation to students so that they could have a basic overview and understanding of Chinese business and enterprises. Topics mainly focus on Chinese business background, Chinese-enterprise history, Chinese enterprise business model, the introduction of Chinese well-known enterprise-case study, how to start a business in China etc.

6. Culture in Contemporary China (Chinese Culture) (5 ECTS Credits)

This course is intended to provide an overview of business in contemporary China, addressing topics in economic reform in China, joint venture and wholly owned foreign investment law and practices, an overview of Shanghai as a financial banking, and manufacturing and
commercial center, international trade, and economic law in China. In addition, this course will examine Chinese history, contemporary society, and the role of philosophy, religion, and education in Chinese life in order to put business in China in a cultural and historical
perspective. This overview introduction to Chinese culture, history and society provides vital background information to put the current dynamic socioeconomic change and rapid business development in modern China in context.

7. Basic Business Chinese（5 ECTS Credits）

This course is designed to improve students' abilities in listening, speaking, reading, writing and translating while gaining essential cultural understanding. Emphasis is placed on the contemporary usage of business language and related business culture. For the beginning level, it acquaints students with basic phonetics, minimum vocabulary for everyday conversation, and elementary knowledge of Chinese grammar. Students will also develop the following business language skills that are applicable to commercial activities or interest. The ability to understand the basics of the Chinese economic environment, as well as, rules for business performance, trade, investment, cooperation and management of enterprises.

Online Program Fees

Basic Package (Prices are quoted in CNY per person)